The numbers, unvarnished
A downtown Hamilton LED marquee that never goes dark, at a cost per thousand below Cincinnati cable, radio and social. Every figure below is sourced, and every term is explained.
Cost per thousand, against everything else
CPM
The cost to put your message in front of one thousand people. The one number that compares a marquee to a radio spot to a Facebook ad on equal footing.
Daily Effective Circulation
Not cars, but eyes that realistically see the sign: 23,700 vehicles × 1.5 people, halved because the marquee faces one direction. That gives 17,775.
Competitor figures: OAAA, eMarketer 2025, Nielsen, Billboard Insider. Our CPM is list price ÷ total board traffic, the national out-of-home standard. Impressions are cumulative, not unique individuals: the same commuter counts each time, which is how all outdoor advertising is measured.
How the loop works
8 Marquee Showtimes rotate on a continuous 60-second loop, each playing nearly eight seconds: 60 times an hour, 1,440 times a day, every day of your package.
Live, dynamic content
Longer placements can carry a real-time content feed that updates itself on the board:
- Live RSS headlines
- Sports scores and game updates
- Time, temperature and road conditions
- Auto-updating photos and rolling event listings
Packages, 2 Weeks to Annual
Runs of 2 Weeks and up are set up directly with our team. Prices are published, not quoted on request.
| Package | List price | Board impressions | Total board traffic | Cost/hour | Cost/minute | CPM |
|---|---|---|---|---|---|---|
| 2 Weeks | $1,499.99 | 20,160 | 248,850 | $4.46 | 7.4¢ | $6.03 |
| 4 Weeks | $1,899.99 | 40,320 | 497,700 | $2.83 | 4.7¢ | $3.82 |
| 12 Weeks | $5,399.99 | 120,960 | 1.49M | $2.68 | 4.5¢ | $3.62 |
| Annual (Category Exclusivity) | $19,499.99 | 524,160 | 6.47M | $2.23 | 3.7¢ | $3.01 |
Board impressions are plays across the run, once a minute. Total board traffic is daily effective circulation (17,775) across the run; it is cumulative, not unique individuals.
Category Exclusivity
Annual placements only. For the term of the agreement, no competitor in the same business category can buy a Marquee Showtime.
Supplying your own artwork
Full Watchfire specifications: artboard sizes, file limits, type scale and legibility rules.
Designer specifications →Don’t take our word for it.
Independent research on digital marquees.
of drivers noticed a digital display in the past month
Nielsen / OAAA National Research Study
Took action on their phone after seeing a digital out-of-home display: search, navigate, call, share
Billboard Insider, Digital OOH Engagement Study
visited a business after seeing an out-of-home display.
OAAA Digital OOH Effectiveness Study
US outdoor advertising annual revenue; digital OOH is its fastest-growing segment
OAAA Industry Revenue Report 2024
Book a call, or we'll come to you
Call or text 513-813-STAR (7827), Monday to Friday, 9:00 AM to 5:00 PM. Or email info@theblinkmarquee.com.