The numbers, unvarnished
A downtown Hamilton LED marquee that never goes dark, at a cost per thousand below Cincinnati cable, radio and social. Every figure below is sourced, and every term is explained.
Cost per thousand, against everything else
CPM
The cost to put your message in front of one thousand people. The one number that compares a marquee to a radio spot to a Facebook ad on equal footing.
Daily Effective Circulation
Not cars, but eyes that realistically see the sign: 23,700 vehicles × 1.5 people, halved because the marquee faces one direction. That gives 17,775.
Competitor figures: OAAA, eMarketer 2025, Nielsen, Billboard Insider. With the 7 Day coupon applied our CPM falls to $6.03. Impressions are cumulative, not unique individuals: the same commuter counts each time, which is how all outdoor advertising is measured.
A Hamilton business books 7 Days at $899.99
Packages, 7 Day to Annual
Runs over 7 days leave the booking flow and are set up directly. Prices are published, not quoted on request.
| Package | Price | Per day | Marquee impressions | CPM |
|---|---|---|---|---|
| 7 Day | $899.99 | $128.57 | 124,425 | $7.23 |
| 2 Week | $1,699.99 | $121.43 | 248,850 | $6.83 |
| 4 Week | $2,999.99 | $107.14 | 497,700 | $6.03 |
| 12 Week | $7,499.99 | $89.29 | 1,493,100 | $5.02 |
| Annual, with Category Exclusivity | $24,999.99 | $68.49 | 6,487,875 | $3.85 |
Impressions are cumulative, not unique individuals: the same commuter passing every morning counts each time. This is how all outdoor advertising is measured.
Category Exclusivity
Annual placements only. For the term of the agreement, no competitor in the same business category can buy a Marquee Showtime.
Supplying your own artwork
Full Watchfire specifications: artboard sizes, file limits, type scale and legibility rules.
Designer specifications →None of this was written by us
Independent research on digital marquees.
Of those who noticed a digital marquee and visited the business, more than 80% made a purchase
Nielsen / OAAA National Research Study
Took action on their phone after seeing a digital marquee: search, navigate, call, share
Billboard Insider, Digital OOH Engagement Study
Of those who noticed directions on a digital marquee visited that location
OAAA Digital OOH Effectiveness Study
US outdoor advertising annual revenue; digital OOH is its fastest-growing segment
OAAA Industry Revenue Report 2024
Book a call, or we'll come to you
Call or text 513-813-7827, Monday to Friday, 9:00 AM to 5:00 PM. Or email info@theblinkmarquee.com.