The House Numbers
Traffic, reach and hardware for the Marquee in downtown Hamilton, with the research behind each figure.
23,700
daily vehicles past the Marquee
17,775
daily effective circulation
1,440
displays per day, 24/7/365
How the reach figure is built
23,700 daily vehicles multiplied by a 1.5 load factor, halved because the marquee faces one direction, gives 17,775 daily effective circulation (Watchfire study, August 2026): the total board traffic for one day. Board impressions are plays: your Marquee Showtime runs once a minute, 1,440 times a day. Both are cumulative, not unique individuals.
Book online: 1 Day to 7 Days
Book your Marquee Showtime any time. Runs are consecutive and begin on the day you choose.
| Package | List price | Board impressions | Total board traffic | Cost/hour | Cost/minute |
|---|---|---|---|---|---|
| 1 Day — Mon–Thu, Sun | $249.99 | 1,440 | 17,775 | $10.42 | 17.4¢ |
| 1 Day — Fri/Sat | $259.99 | 1,440 | 17,775 | $10.83 | 18.1¢ |
| 1 Day — Holiday Period | $269.99 | 1,440 | 17,775 | $11.25 | 18.7¢ |
| 2 Days | $399.99 | 2,880 | 35,550 | $8.33 | 13.9¢ |
| 3 Days | $499.99 | 4,320 | 53,325 | $6.94 | 11.6¢ |
| 7 Days | $899.99 | 10,080 | 124,425 | $5.36 | 8.9¢ |
Business: 2 Weeks to Annual
Set up directly with our team. CPM is list price ÷ total board traffic, per thousand. More for business →
| Package | List price | Board impressions | Total board traffic | Cost/hour | Cost/minute | CPM |
|---|---|---|---|---|---|---|
| 2 Weeks | $1,499.99 | 20,160 | 248,850 | $4.46 | 7.4¢ | $6.03 |
| 4 Weeks | $1,899.99 | 40,320 | 497,700 | $2.83 | 4.7¢ | $3.82 |
| 12 Weeks | $5,399.99 | 120,960 | 1.49M | $2.68 | 4.5¢ | $3.62 |
| Annual (Category Exclusivity) | $19,499.99 | 524,160 | 6.47M | $2.23 | 3.7¢ | $3.01 |
Hardware
| Location | The Marquee is mounted on the east wall of the Vaska building, facing you as you drive west on Main Street, near the intersection of Main Street, Eaton Avenue, and Millville Avenue in downtown Hamilton, Ohio, across from Walgreens. |
| Structure | 9 ft × 19 ft, with an 8 ft × 18 ft active display |
| Display | Watchfire 10mm true-pixel LED, 240 × 540 matrix, 2.25:1 |
| Capability | IPAWS-enabled emergency alerting and live RSS feeds available |
| Operation | 24 hours a day, 365 days a year. Never dark. |
| Rotation | 8 Marquee Showtimes in a continuous 60-second loop, nearly eight seconds each, 60 plays an hour, 1,440 a day |
Third-party research
| Figure | Finding | Source |
|---|---|---|
| 80%+ | of drivers noticed a digital display in the past month | Nielsen / OAAA National Research Study |
| 66% | Took action on their phone after seeing a digital out-of-home display: search, navigate, call, share | Billboard Insider, Digital OOH Engagement Study |
| 50%+ | visited a business after seeing an out-of-home display. | OAAA Digital OOH Effectiveness Study |
| $9.3B | US outdoor advertising annual revenue; digital OOH is its fastest-growing segment | OAAA Industry Revenue Report 2024 |